It is known that plastic hardware mold become active in the market, become the new consumption hotspot, bring new economic growth point for plastic industry. In the fierce international competition environment, to enhance the driving force of the plastic industry.

Plastic hardware industry is a traditional industry of our country, the early start, development of mature, also grew a group of potential small and medium-sized enterprises. In the current international competition environment, only the original advantage cannot have satisfied in the process of modern trade compression cost, demand and profit maximization. To speed up the development of electronic commerce become domestic plastic hardware industry cope with the challenge of economic globalization, grasp the initiative, improve the international competitiveness of the development inevitably choice. The 21st century e-commerce will become the main hardware plastic machinery mold industry trade growth momentum.

Cruel market present situation and the competition situation has the hardware plastic industrial chain on the relevant enterprises to the edge of the cliff. In the face of international market pressure, hardware plastic domestic enterprises to overcome the high raw material prices, market competition is increasingly fierce, the partial products of excess production capacity to adverse factors, such as positive change management pattern, the use of modern network highlight the function of the invisible market, achieve tangible, intangible market simultaneously, broaden the sales channels, mining enterprise potential, and actively explore the international market, to make enterprise really go out of the dilemma.

With the continuous development of domestic e-commerce, enterprise gradually into it is the inevitable trend of the development of Internet, numerous seize the cheap and fine enterprise network marketing tools, a lot of just coming into the mold in the field of small and medium-sized enterprises are joining in the army of e-commerce, hope to use the Internet to conduct market, promote enterprise brand and product, etc.

With the development of the Internet by leaps and bounds, e-commerce platform mode explosive show a huge magnetic field. Producers - vendors - consumers closely together various industrial chain, the supply chain is a process from creating value-added to cash in, the producers and consumers to conduct a comprehensive integration. Form a wide coverage, at the same time, the use of the Internet trading convenience of invisible market, realizing the tangible and intangible market without aperture, make domestic mould machinery, hardware and plastic industry and world industry docking technology, optimizing the allocation of the mould machinery, metal plastic industry supply chain and value chain, help enterprises to complete industry promoted, it is more advantageous to enterprise upgrading transformation.